When Arte opened its US flagship in New York, the company wanted to reinforce its international presence while creating a sense of excitement around its first stand-alone US location. I created a showroom opening PR campaign centered on the theme “Arte is New York’s Newest Design Destination.” I secured a media sponsor for the opening event, developed the event theme, planned and executed a targeted advertising campaign, and secured press coverage in leading national and local design and trade press, including print, digital and broadcast media.