Trade Press Media Relations Campaign Client: Koroseal

Koroseal, a leading commercial wallcovering producer, wanted to raise its profile among hospitality and contract designers. I created and executed a successful media relations campaign that identified appropriate media outlets, crafted targeted pitches and press releases, built relationships with journalists and monitored the media landscape for relevant opportunities. By incorporating research, strategy and proactive outreach, I generated positive coverage of collections, collaborations, company thought-leaders and industry partnerships in key trade outlets, resulting in greater brand awareness among target audiences.